Social Media Manager

As the Senior SMM Specialist, you will be responsible for developing and executing high-impact social media strategies that resonate with a tech-savvy Web3 audience. You will manage and grow our social media channels, ensuring alignment with our brand’s voice, values, and community engagement. This role requires a creative mindset, strategic thinking, and hands-on experience in the Web3 space, including blockchain, decentralized finance (DeFi), NFTs, and DAOs.

Key Responsibilities
Create and manage a comprehensive strategy across platforms (Twitter, TikTok, Instagram, Discord, Telegram, LinkedIn, etc.) with a focus on Web3 trends and community-building
Keep up with blockchain, crypto, NFTs, DAOs, and DeFi developments, and integrate these into strategy
Plan and execute data-driven social media campaigns for brand initiatives, product launches, partnerships, and events
Craft engaging and educational content tailored to Web3 audiences (posts, threads, memes, visuals), in collaboration with content teams
Actively monitor and engage with the Web3 community—responding to queries, facilitating discussions, and managing conversations to foster trust
Identify and collaborate with influencers, thought leaders, and key Web3 players to boost reach and authority
Track and analyze key social media metrics, providing insights and recommendations to optimize performance
Work closely with marketing, product, and community teams to ensure alignment with broader goals

What You’ll Need
3+ years in Social Media Marketing, including 2+ years specifically in Web3, blockchain, or crypto industries
Proven track record managing and growing social media channels (Twitter, Discord, Telegram, etc.) for Web3 projects or startups
Demonstrated success in running data-driven social media campaigns
Experience in community management and building online communities
Familiarity with influencer marketing in the Web3 space
Strong written and verbal communication skills, with the ability to simplify complex Web3 concepts
Deep understanding of blockchain, crypto, DeFi, NFTs, and DAOs
Proficiency in analytics tools (Google Analytics, Hootsuite, or similar)
Ability to create engaging, educational, and platform-appropriate content
Skilled at measuring performance and optimizing strategy based on insights
Data-driven and results-oriented approach
High level of autonomy and ownership in a dynamic, fast-paced environment
Passionate about the Web3 ecosystem and staying on top of trends
Adaptable and proactive, comfortable navigating change and ambiguity
Collaborative team player with a strong sense of community engagement

Terms:
Remote work, flexible hours (our team is distributed around the world)
Young creative team, vibrant environment, and supportive leadership
Suggestions welcome: propose an idea and execute it
Competitive remuneration based on a candidate’s skills and experience
Work for a leader in its segment
Unlimited vacation days per year
Compensation for work equipment
Annual team building event at an international resort